Hello, there.
I'm Lalitya Krishnan.
I design experiences, write poetry & cook awesome food.
Product Designer at
Master of Design from
Industry Projects
Bancasurrance
B2B Enterprise SaaS InsureTech
Designed SaaS-based configurator experiences for IL and partner banks, streamlining onboarding and unifying fragmented microsites.
Enrolment Portal
GHI Policy UI Configurator
Revamped the portal with A/B testing and modern UX practices, reducing onboarding time
AutoNinja
IL Design System
Design system for ICICI Lombard
Established robust design system from foundations and components, standardized tokens, documentation, & component governance to accelerate delivery.
Project Pentagon
Enterprise unified Retail POS
Revamped POS workflows, reducing transaction time by 30 secs; built a rebranding module and inventory catalogue for Urban Ladder.
PeopleFirst
Enterprise HRTech
Built modules for succession planning and absconding workflows, improving workforce operations in line with JDS 2.0
NetMeds
B2C HealthCare
Designed post order, help & support, family-linked health records, geo-specific and offers & coupons features aligned to JDS 2.0.
JioMart
B2C Retail Ecommerce
Introduced help & support, reduced post-order complaints; developed a chatbot interface and designed Cartzy India’s first counterless AI/ML in-store UX.
Panchatantra 2.0
G2C Service & System Design
Visualised System Giga Map and Led user research initiatives for Bapuji Seva Kendra
Branding Projects
NaturBella
Dermatological Brand
Medilove
Pharmacutical Brand
Coo & Cry
Baby Care Brand
Academic Projects
Design for Sustainability
Graduation Project
The project integrated systems thinking and sustainability principles to create scalable, eco-friendly alternatives to single-use plastics.
Electronic Waste in India
Systems Thinking
E- waste and it's management in India. Proposal for Education Policy Reform considering neccessity of Domain Awareness.
Colour & Light in Nature
Experiential Design
A systematic study on the psychological and spatial impact of natural light and colour in environmental perception.
Creative Explorations
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About
Feel free to reach out,
+91 9453 558721
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krishnan.lalitya@gmail.com
www.linkedin.com/in/lalityakrishnan
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